Rachel Pall's fake eyelash obsession started the night of the Lady Gaga concert in 2009. Her family friend, Simon, brought a few packs of strip-lashes and applied them for her and her friends. She was instantly hooked. Since then, she's tried just about every lash brand, size, shape, etc. there is to try. She has applied several types of lashes for her friends as well. Over time, she noticed some common issues that arose amongst the fake-lash wearing community. Some of these issues included difficult to apply, constantly needing to be cut and altered to fit their eye, unnatural looking, and heavy/irritating. She then took those issues, created solutions, and created her own pair of lashes. She wanted her lashes to be super easy to apply and fit most eye shapes and sizes so that her friends and family could apply lashes themselves. She also wanted them to look natural and feel lightweight. Most importantly, she wanted her lash wearers to feel like total babes. As a strong believer of manifestation and the law of attraction, she knows that if a person looks good and feels good about themselves, then they can use their magnetic energy to attract good things into their lives too. That's what makes someone a Babe Magnet.